Executive
Summary

Grupo Vasconia

It is a leading company with more than 100 years in the market and two main subsidiaries:

 

Almexa Aluminio, S.A. de C.V., the industrial division, a manufacturer of flat aluminum, provides inputs for industries such as Construction, Automotive and Household Appliances, with the majority of its sales going to the final destination in the United States.

 

Vasconia Brands, S.A. de C.V., the consumer division, is dedicated to the manufacturing and marketing of semi-durable consumer products for the home, mainly for the kitchen and table, under recognized brands that allow it to cover the needs of various social segments. -economic, with the majority of its sales being in the national market.

PILLARS OF DEVELOPMENT

VALUE

Two complementary businesses with a new strategy, amid great opportunities.

GROWTH

  • ALMEXA: On the path towards 3x more capacity (Veracruz and current plants) 
  • Vasconia : New business units + entry into the US + Changes in consumption habits

LEADERSHIP

  • ALMEXA: Largest flat aluminum manufacturer in Latin America
  • Vasconia : 110 years of experience with highly recognized brands in Mexico and the US</li

SOLIDITY

  • Good financial situation
  • Experienced management team

KEY INDICATORS

EBITDA = Earnings Before Interest, Taxes, Depreciation, and Amortization (includes IFRS 16)

SHORT- AND MEDIUM-TERM OBJECTIVES

Greater focus on a portfolio of products targetting large consumers in the U.S. market, taking advantage of the benefits of the USMCA.

Strategy for penetrating the U.S. market.
Growth in the domestic market, taking advantage of new consumption habits.
Consolidate E-Commerce sales strategy.

CURRENT SHARE OF SALES